Visual STORYTELLING
Building a brand without a defined backstory is where true creativity comes into play. When there’s no clear narrative to draw from, it’s up to the designer to shape one — to listen closely, ask the right questions, and uncover the hidden potential. Maybe it’s in the product’s origin, the people behind it, or the feeling it evokes. It requires imagination, intuition, and strategy to weave together visual elements like color, typography, and imagery into a story that feels authentic, intentional, and memorable. I love the challenge of taking something undefined and giving it voice, personality, and presence — creating a visual identity that not only stands out, but speaks volumes.
LaMarca Billboard • LB Airport
Banner Image was created for a LaMarca x Mimosa promotional period at the Long Beach Airport main lounge. Meant to be fun, easy, and inviting to try the promo.
Blue Ice Huckleberry Poster • Irishman Bar
Blue Ice x Firebird • Acrisure Arena Promotion
Espresso Table Tent Design • Old World HB
Gene's Grinders Loyalty Promo • Merch Designs
I used a fun retro vibe for all of the merch designs to tie in with their history of being family owned since 1954. Each level of loyalty membership when achieved would receive the following promotional merch.
Mini Horror Delights • Logo & Banner Design
Sugar & Cookie • Logo Design
Kymbie Baking Supply • Logo Design
A women & black owned bakery style goods logo. It's meant to be fun, girly and whimsical. The client wanted to keep the branding simple but fun with a handwritten feel.
Bacc Yarde BBQ • Logo Design
Knight Knight Delivery Service • Logo Design